As these songs have started to amass millions of streams, DJ Paul is seeking out these young artists halfway across the world, partnering up to help them officially release music that relies on previously uncleared samples and working on new tunes together. In the last few years, a group of Russian producers, including Kaito Shoma, Pharmacist, and Lxst Cxntury, have been crafting singles that are heavily indebted to vintage DJ Paul productions, embedding snippets of classic Memphis tracks deep in instrumentals that roll like army tanks, slow and imperious. He’s not making this mistake a second time. But I was a kid watching too much shit on TV. “I always had a thing about Russia because of Ivan Drago in Rocky IV - ‘the Russians don’t like us, man,’ that’s what I used to think. “I was young at the time, and I turned down the show because I heard the weather was bad, it was cold all the time,” the producer explains. As a young producer for Three 6 Mafia, the long-running Memphis rap group with a gift for grimy, bulldozing beats and brawling hooks, DJ Paul was offered the chance to perform in Russia.
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